Hydro Flask.

We worked with Turn Design to develop an enhancement program using REI’s proprietary floor and wall fixture system. Hydro Flask wanted a program that would elevate their brand and allow story telling opportunities to highlight new product and technology. As part of the team we developed the system to ensure worked with the REI fixture requirements, did the detail drawings and worked with the fabricators through production. We then created highly detailed renderings of the new system illustrating specific color and product placement to be used as merchandising directives in the stores.